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Hoover's Online Launches E-Commerce Merchants Program

Hoover's Online, a provider of business information launched a new e-commerce Merchants Program designed to promote online transactions between vendors and visitors to Hoover's Web site.

Hoover's, which said it has seen its e-commerce revenues increase more than 1,000 percent between the second and fourth quarters of 1998, is now offering a Merchants Program that will connect partners to the Hoover's audience through a variety of customized e-commerce solutions. Mo< Levels of participation range from inclusion in The Store at Hoovers Online to combinations of store placement, special promotion throughout the site and integration within contextually relevant editorial content.

"Hoover's Online attracts an audience of educated, tech-savvy business professionals who represent a targeted and valuable demographic for online marketers. Our viewers are very comfortable with online transactions," said Jani Farlow Spede, vice president of marketing and strategic alliances.

Hoover's was recently redesigned to highlight vendors in product categories such as books, business reports, software and magazines. Merchants currently participating include Amazon.com, Multex, WinStar Telebase, infoUSA and Bruce Judson.

Hoover's also said it plans to include additional e-commerce categories that are relevant to the site's core audience of business users. Future areas of interest include telecommunications, travel, continuing professional education, corporate gifts, computer hardware and software, office supplies and brokerage services. Vendors interested in participating may visit here for more information.

Hoover's provides information about nearly 14,000 public and private enterprises. Hoover's Company Information is available on its own Web site, Hoover's Online and through partnerships with more than 30 Internet and online services.