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Salter New Media Launches Canadian Auction Site

Salter New Media announced the Toronto launch of its Internet service, Bargoon.com, an online auction site for local shoppers.

Launched in Halifax on Jan. 15, Bargoon.com claim to be "the first Internet auction site in Canada to focus exclusively on local markets."

The Halifax site now features over $2 million in merchandise up for auction, including computers, automobiles and real estate, even an island. In the first 15 days of operations, Bargoon.com attracted more than 245,000 page views, and now has over 1,000 registered local users.

"Salter New Media's approach is to produce Internet content and services for local markets, to build brand loyalty from the ground up and to replicate these services in markets across Canada," said Catherine Tait, president of Salter New Media. "Torontonians now have the opportunity to access their own auction site, to bid on products in their local area, and to go out and 'kick the tires' before finalizing a deal."

Bargoon.com vendors include individuals offering single items to sell, as well as retail businesses selling stock products at a discount. Each listing on the site can include a photo, as well as a detailed description and delivery information.

Kodak Canada is providing assistance for Bargoon.com sellers who want to use images online. Pictures can be scanned and copied to diskette at any one of over 500 Kodak Picture Maker locations across Canada.

Salter New Media is an affiliate of Salter Street Films and Maritime Telephone & Telegraph Co. Ltd. Salter New Media was launched in August 1998; products to date include the satirical news site 22online.com and the financial information site Canadian-Investor.com.

Salter Street Films is an integrated entertainment company that develops, produces and distributes original film and television programming as well as content for the Internet.



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