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Room Plus Inc. Plans E-Commerce Site

Furniture store operation Room Plus Inc. said it plans to launch an e-commerce shopping service within the next three or four months to complement its current retail showrooms.

The company currently has an information-only site.

"We are uniquely suited to operate an interactive furniture store on the Internet as we are both a manufacturer and a retailer," said Ronald A. Kaplan, CEO of Room Plus. "Most furniture manufacturers cannot discount their products adequately to attract Internet shoppers without offending their wholesale customers. Most furniture retailers cannot discount their products adequately to attract Internet buyers and still realize an acceptable margin. Since we can control our own distribution, we are strategically positioned to price our products to be attractive to online shoppers and still achieve substantial margins."

The company plans to retain The Clarity Group Inc., a technology-consulting firm, to develop the site and Order Trust, an Internet order processing firm, to manage the site. Clarity's clients include Microsoft, State Street Bank, PC Connection, Fidelity Investments and Hewlett-Packard. Order Trust's clients include America Online, SkyMall, 1-800-FLOWERS and Dining ala Card.

Room Plus, Inc. has specialized for the past 19 years in the design, production and retailing of modular, mica-laminated furniture for residential use. It has 16 retail showrooms and a 78,000 square foot manufacturing facility.