QPass Hopes to Become Electronic Middleman
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QPass Inc., a Seattle start-up, Tuesday became the latest to try build an Internet business as an electronic middleman.
QPass says it provides "friction-free transactions" for both content providers and site visitors. Working with companies that want to sell news, documents, or other digital content online, QPass takes over the content provider's billing and sells accounts to site visitors. By relieving sites of this possible headache, QPass claims it allows content providers to concentrate on content.
QPass Tuesday announced two high-profile customers. The Wall Street Journal Interactive Edition will participate in the QPass network, offering 2-day passes to its site for $1.95. And Morningstar Inc. will use QPass to sell one-page mutual fund analyses for $3 each.
QPass takes a commission whenever a visitor signs up.