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Rare Medium Group Acquires Telephony Firm iFACE.com

New York City-based Rare Medium Group Inc. has acquired iFACE.com, a privately held Internet communications company that provides software and solutions for Voice-Over- Internet Protocol (VOIP) for voice, video and fax communication.

Financial terms were not disclosed.

The iFace software is designed to enable full on -demand interoperability between phones, Web pages, call centers and new emerging communication devices.

The core of the new communication software that was developed by and proprietary to iFace.com (formerly Interface Alternative Inc.) incorporates multimedia communication standards with telco switching, metering and billing. PrePaid, Post Paid and E-Commerce billing are available with a new interactive browser based Web interface as well as traditional telephone interfaces. The company has deployed approximately 30 systems to date.

"This continues our strategy of building a world class Internet business company," said Rare Medium Group Chairman and CEO Glenn S. Meyers. "There is a huge paradigm shift occurring with the advent of Internet commerce. The ability to provide Internet portals and communities, corporations, and consumers with low cost Web-based calling and communication capability for local and long distance calling, fax, video, broadband, cable TV, prepaid, call center and customer care represents an excellent opportunity and many synergies for Rare Medium and iFACE.com."

The company's Rare Medium Inc. subsidiary is an Internet business consulting firm, helping clients develop e-commerce strategies, improve business processes and develop marketing, communications, branding, strategies, and interactive content.



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