RealTime IT News

Pricelinemortgage Is On a Roll's mortgage licensee, pricelinemortgage, is on a roll, scoring its second promotional deal in 10 days, this time with, a site that offers financial news, financial planning and market tools.

The co-marketing agreement calls for to provide links to's real estate-related content and tools within the pricelinemortgage home mortgage service. in turn will promote pricelinemortgage's Name Your Own Price mortgage and refinancing services on its Real Estate home page.

Jacksonville, Fla.-based pricelinemortgage is an operating subsidiary of First Alliance Bank and is a royalty-based licensee. On May 14 the mortgage unit got a boost when signed a deal making it the preferred online mortgage provider for and about 30,000 local Realtor sites that HomeSeekers serves around the United States.

"Today's agreement delivers high levels of synergy for both companies," said John Surface, senior vice president of pricelinemortgage. "Pricelinemortgage customers will benefit from the industry-leading investment advice of Meanwhile, consumers who go to to research a mortgage or refinancing will learn about pricelinemortgage and be able to take advantage of our money-saving services."

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