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Name Your Own Getaway

Still hiking up the turnaround trail, name-your-own-price e-commerce site Priceline.com today rolled out a new product offering -- a resort getaway service that lets the vacation-needy stipulate what some highly pampered downtime is worth.

Norwalk, CT-based Priceline said the resorts listed in the service are in top vacation spots such as Orlando, Puerto Rico, the U.S. Virgin Islands, Hawaii, Maui, Oahu, Palm Springs, Scottsdale, Hilton Head, Miami Beach and -- later this summer - Cancun and the Bahamas.

Qualified resorts must offer tennis courts, a spa or fitness facility, one or more pools and multiple food and beverage choices, as well as golf on-site or nearby. Resorts in coastal areas feature beachfront access.

"Offering a separate hotel category for vacation-oriented resorts is yet another example of priceline.com listening to our customers and responding with the services they want," said Jeff Boyd, president and chief operating officer of the company.

Travelers can save up to 40 percent off typical resort room rates by using the new service, Priceline said. Resorts can be reserved for arrival on the same day of a request or up to 11 months in advance.

Resorts is the second new travel product category launched by priceline.com this year. In March, it introduced a service for consumers who found themselves needing to travel on short notice.

Priceline has been executing a turn-around plan after its share price plunged to as little as $1.06 when it ran into problems last fall. At one time it had traded at more than $100 a share. The stock was at $4.92 in early trading today, up 5 cents.