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RealTime IT News

A Marriage of Money Sites

Microsoft Corp. and General Electric's NBC launched a preview version of CNBC on MSN Money, a financial site that merges CNBC.com and MSN MoneyCentral.

The move was first announced last April following NBC's decision to shut down its online play, NBCi.

Microsoft and NBC said the joint site offers new services letting consumers pay bills, track account balances and research investments, as well as stay abreast of market news and analysis from CNBC's Maria Bartiromo, Joe Kernen and Sue Herera.

Also featured are a StockScouter stock rating system, and, through a strategic alliance with mPower, a new Retirement Planner for analyzing and optimizing 401(k) and other registered retirement plans.

"We are raising the bar in online finance delivering the most comprehensive, easy-to-use money management service that marries exclusive content from CNBC with sophisticated new Microsoft tools and services," said Chris Jolley, director of marketing for CNBC on MSN Money at Microsoft.

The joint site will be promoted across the CNBC cable channel, which reaches 79 million homes daily, and the MSN network of Internet services, which has more than 230 million visitors per month. Financial arrangements regarding the alliance were not disclosed.



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