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Be Free Expands Services, Delivers BFAST 3.0

Be Free Inc., a provider of online affiliate network technology and services, said it has added affiliate outreach programs and management services and to its offerings and has released BFAST 3.0.

BFAST 3.0 simplifies the affiliate application process and allows merchants to create virtual storefronts on thousands of affiliate Web sites, the company said.

Be Free's Open Affiliate Outreach Program has helped its 30+ merchant clients acquire more than 100,000 affiliates. With Open Outreach, Be Free said its merchants are adding 1,000 new affiliates daily.

Be Free recruits affiliates for its clients, free of charge, through a series of key Internet venues and has developed direct e-mail programs to further target potential quality affiliates. Merchants may also subscribe to Be Free's Custom Affiliate Outreach Program. This is an ` la carte program that creates specific outreach initiatives designed to recruit affiliates with predetermined, complementary attributes.

Through the new Affiliate Management option, Be Free will offer to manage the entire affiliate sales channel for the client, providing answers to affiliate inquiries, analysis of effective affiliate techniques and strategies for proactive marketing campaigns.

Be Free Affiliate Serving Technology (BFAST) is a solution for the entire business process of enrolling, supporting, tracking and managing affiliate sales channels, including sophisticated decision support tools.

BFAST 3.0 introduces a "virtual storefront" through which merchants can provide affiliates with visually engaging links or whole HTML pages. The "virtual storefront" feature allows an affiliate to select offerings with a single mouse click. It also gives the merchant more control over what their offer looks like on the affiliate site.