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Yahoo! Launches Coupon Channel

Santa Clara, CA-based Yahoo! Inc. launched Yahoo! Coupons after teaming with Val-Pak, a provider of local merchant money-saving coupons and a subsidiary of COX Target Media Inc.

Coupons will be offered for services ranging from dry cleaning and haircuts to oil changes and Internet access, Yahoo! said.

Promotional savings will feature several leading national brands, including Goodyear, Subway, Fantastic Sam's and Jiffy Lube. In addition, consumers will be exposed to a wide variety of discounts for products and services at local retailers, such as neighborhood restaurants and auto repair shops.

Yahoo! Coupons provides targeted coupons based on user needs and locations.

"We are committed to providing Yahoo! users with the easiest and most convenient access to the Web's most valuable resources, and online coupons are one of those offerings," said Susan Carls, senior producer of Yahoo! Coupons.

"We wanted to give consumers the ability to clip coupons with just the click of a mouse, effectively saving them time and money. Our relationship with Val- Pak demonstrates this commitment to our users, as Val-Pak is one of the leaders in providing local merchant bargains and special offers to consumers."

Financial arrangements between the companies were not disclosed.

To begin saving, shoppers enter a zip code, select a category and click "Get My Coupons!" to display coupons matching their preferences. Users can also search for coupons in their area by selecting a keyword, such as the name of a retailer or a particular product brand name.

By printing their selected coupons, users can redeem coupons at participating stores.