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CyberShop Signs Merchant Pact with Yahoo!

Jersey City, NJ-based online retailer CyberShop International Inc. entered into a merchant agreement as well as an advertising and marketing pact with Yahoo! Inc.

The new agreements allow Yahoo!'s users to access CyberShop's assortment of brand-name products within Yahoo! Shopping, where consumers can shop with more than 4,000 merchants in one Web location.

In addition, CyberShop's product selection will be prominently featured on the Yahoo! Shopping home page, throughout various areas of Yahoo! Shopping, and on related search results pages. Financial arrangements were not disclosed.

"Yahoo! is a powerful distribution platform," said Jeff Tauber, CyberShop chairman and CEO. "They have the ability to introduce innovative merchants and services and to attract an enormous number of users. We believe that our positioning in Yahoo! Shopping will help grow our sales and build our brand."

In addition to the newest online commerce offering at Yahoo! Shopping, CyberShop can be found at www.cybershop.com and on America Online's shopping channel or by using keyword 'cybershop.' It also operates egift and electronics.net, CyberShop's joint venture with Tops Appliance City.



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