RealTime IT News

Chumbo to Host AMD 3DNow! Technology Aisle

Minneapolis-based signed a marketing agreement with Advanced Micro Devices and will launch and host an AMD 3DNow! Technology Aisle in its software store.

The aisle will be stocked with software optimized for the AMD-K6(R)-2 and AMD- K6-III processors featuring 3DNow! technology. The 3DNow! Technology Aisle on will also be accessible directly through the AMD Web site. Financial arrangements were not disclosed.

"We chose to work with based on the ability of its e-commerce technology and its Internet expertise. This agreement offers our 3DNow! ISV partners with a direct sales channel for optimized software to owners of PCs using AMD processors with 3DNow! technology," said Dana Krelle, vice president of marketing at AMD.

Building on the success of its online retail site, said it is actively pursuing its business-to-business OEM strategy. AMD joins Chumbo's other top OEM partners, including IBM, 3Dfx, nVIDIA and Apple.