RealTime IT News

Andromedia, BroadVision Will Integrate Products

Andromedia Inc., a supplier of e- marketing software for e-commerce, and BroadVision Inc., a provider of one-to- one relationship management applications, entered into a strategic alliance.

The companies said the agreement will enable them to provide e-commerce merchants with "high value" data analysis and reporting, allowing them to more effectively manage their online businesses.

San Francisco-based Andromedia and Redwood City, CA-based BroadVision collaborated to develop monitoring technology that determines how customers are actually interacting with an e-commerce application, not just the Web server.

"This deeper integration yields marketers the highest value data analysis and reporting available, and provides the most comprehensive view of customer behavior and the most complete picture of the site, the firms said.

The companies will integrate Andromedia's newly introduced ARIA eCommerce 3.0 with BroadVision's One-To-One Internet applications. The integration was requested by joint Andromedia and BroadVision customers who needed to analyze actual customer shopping behavior in realtime by tracking, recording, and reporting on critical e-commerce events such as products viewed, shopping cart inserts and deletes, purchases, and conversion rates, the companies said.

With ARIA eCommerce, marketers have access to a variety of new reports, including Campaign Conversion Reports, Up-sell Conversion Reports, Product Conversion Reports, Shopping Activity Reports Next-Click Shopping Behavior Reports, Visitor Reports and Traffic Reports.

BroadVision One-To-One Internet applications are designed for rapid development and real-time operation of large-scale, personalized Internet, intranet and extranet business applications. They support large user and content databases, high transaction volumes, intelligent agent matching, and integrate with existing business systems.