Building A Secure e-World
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Visa International, moving to combat fraud and reduce the number of disputed e- commerce transactions, approved commercial incentives "to provide protections and guarantees for e-merchants" that were previously only available in the physical world.
The decision to promote the worldwide rollout of Visa Authenticated Payment was made at the board of directors level.
A spokeswoman for Visa International told InternetNews.com that the incentives are basically a shift in the chargeback policy.
"In the event a fraudulent transaction comes through, e-merchants who are using Visa Authenticated Payment will no longer be liable for the amount -- the merchant will be paid for the transaction, regardless," the spokeswoman said.
But the carrots also came with a stick.
The Visa International board also approved a requirement that effective Jan. 1, 2002, Web merchants that accept Visa cards must offer a secure, encrypted environment for cardholders. Any e-merchant participating in Visa Authenticated Payment satisfies this requirement, the company said.
And by April 1, 2003, Visa acquirers will be required to support 3-D Secure Interoperability Standard for their online merchants.
The company says that with Visa Authenticated Payment, cardholders will be better protected while shopping online because card issuers will be able to authenticate their customers (for example, by checking a password or other means of identification entered by the cardholder) during the online payment transaction and notify the e-merchant in real time that the buyer is indeed the actual cardholder.
Visa said the program is expected to reduce disputed transactions -- a major headache for many online businesses -- by at least 50 percent.
"Consumers will know that they can shop safely and conveniently while preventing fraud on their card, and e-merchants will know they are dealing with a legitimate cardholder anywhere in the world," said Malcolm Williamson, CEO of Visa International.
Visa said it has partnered with more than 60 Internet solution providers and management consulting firms, including Accenture, Cap Gemini Ernst & Young, IBM, Microsoft, and Sun Microsystems. All software solutions can be tested for compliance to the 3-D Secure protocol at Visa's compliance testing facilities in California.
The company also said it will extend secure payment solutions in a range of Internet-linked devices, including mobile telephones, hand-held computers, set-top boxes for cable and satellite television.
Visa Authenticated Payment is a cornerstone of Visa's Global Secure E-Commerce Initiative. Launched in June 2000, the initiative's other core programs include Account Information Security, which "establishes global standards for e-merchants," and Best Business Practices, which includes Visa-recommended e-merchant data security practices and consumer protection policies.