RealTime IT News

iVillage Co-founder Launches E-Commerce Site

iVillage co-founder Robert Levitan launched Flooz.com, a new e-commerce site that enables users to e-mail their friends, family members and co-workers a personalized digital greeting card with an online gift certificate.

The certificate can be redeemed at any one of a number of merchants linked to Flooz.com. Merchants signed on at launch include Books.com, Designer Outlet, Nirvana Chocolates, Music Spot and Red Rocket.

"Our approach is to create a win-win value proposition for our customers and our partners. Flooz.com makes both the gift giver and recipient feel special," said Levitan, co-founder and CEO of Flooz.com. "For example, Secretaries Day (April 21) is a classic holiday that most people forget until the last minute. Flooz.com will not only remind you of this occasion in the future but will guarantee that your gift arrives in a timely, friendly e-mail. . ."

After receiving a gift of Flooz, a term used for cash in the markets of ancient Persia, the recipient can use it to purchase a gift from one or more merchants linked to the site. Navigation and search features organize gift items by category and price, helping recipients to locate their selections. Flooz.com also offers an e-mail reminder service for all gift-giving occasions.

"I saw the opening to create a fun and warm approach to gift giving on the Internet," said Spencer Waxman, co-founder and president of New York City- based Flooz.com.

The site utilizes an innovative business method and proprietary technology for which there is a patent pending, the company said. Flooz.com is an entity of Great River Interactive Inc.