FairMarket Powers New CyberShop Auction
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Woburn, MA-based FairMarket Inc., a provider of online auction and e-commerce solutions, said it was selected to host the new auction service launched by CyberShop International Inc.
CyberShop is an online retailer of discounted designer and brand name products. The newly launched CyberShop Auction is linked from the company's online store at auctions.cybershop.com.
CyberShop Auction utilizes FairMarket's Merchant AuctionPlace, a customizable service that enables Web merchants to build an online auction presence quickly and easily. CyberShop controls and customizes the specifics of how the auction will operate, and what it will look like, through FairMarket's Web-based administrative interface.
"Auctions are a natural extension of our core strategy to grow our revenues and customer base by offering 'great deals on great brands.' We believe this format will enable us to attract new customers, create awareness about our product assortment and enable us to differentiate ourselves from other off- price retailers," said Jeffrey Tauber, CyberShop chairman and CEO.