RealTime IT News

Hilton HHonors Teams With MyPoints.com

Internet loyalty rewards marketer MyPoints.com Inc. and Hilton HHonors, one of the hospitality industry's leading frequent guest reward programs, have teamed up to offer e-commerce incentives to consumers.

"Our relationship with MyPoints will allow Hilton HHonors members to earn points when shopping for a wide variety of products and services on the Web," said Jeffrey Diskin, president and chief operating officer, Hilton HHonors Worldwide. "Allying ourselves with MyPoints, a leading online marketing specialist, helps broaden the Hilton HHonors program via e-mail and the Web."

MyPoints rewards consumers who have agreed to read and respond to targeted marketing messages via e-mail and on the Web with points that can be redeemed for a variety of products and services, including free long distance time, frequent flyer miles and other travel awards, and name-brand merchandise from more than three dozen retailers.

The new relationship will provide MyPoints.com with points in the Hilton HHonors program--which members can redeem for unique rewards and free nights at more than 425 participating Hilton and Conrad International hotels.

In addition, members can exchange HHonors points for airline miles--through the HHonors Reward Exchange--with Continental Airlines, Delta Air Lines, Hawaiian Airlines, LanChile, LatinPass, Mexicana Airlines, Midwest Express Airlines, South African Airways, TWA, United Airlines, and with American Airlines beginning June 1999.

"MyPoints now will be redeemable for every product and service that has made the Hilton HHonors program such a global success," said Steve Markowitz, chairman and CEO of MyPoints.com. "We're confident that these additional options will prove compelling to our members and, in turn, to our advertisers."

Founded in 1996 as Intellipost Corp., MyPoints.com serves approximately two million consumers and 200 advertisers and partners through MyPoints, BonusMail and various other loyalty programs.

Visitors to Hilton's Internet site can complete an online enrollment form by clicking HHonors on the homepage.