RealTime IT News

GoOn-line.com Signs to Use Real Networks Solution

GoOn-line.com, which is developing an online mall site featuring products that have traditionally only been available from infomercial companies on broadcast television. signed an agreement to use RealNetworks as the streaming video software provider for its planned CyberMart.

GoOn-line.com, a subsidiary of Jones Naughton Entertainment Inc., said it is currently finishing the bulk of the Web site's technical construction and will provide online sampling of site features no later than the first week of May.

The site will be a full-featured e-commerce operation providing a variety of products showcased in a multimedia shopping experience.

Through its incorporation of RealNetworks media technology, consumers will be able to see and hear RealAudio and/or RealVideo clips from the GoOn-line.com site with a click of the mouse. Financial arrangements between the companies were not disclosed.

Chico, CA-based GoOn-line.com said it is preparing to unveil an Internet marketing plan designed to funnel consumers into the Web site through the use of traditional media advertising such as print, radio and television. Additionally, the company is seeking e-commerce marketing alliances, joint Internet ventures and cooperative strategies with other Internet companies.

Jones Naughton is an information technology company focused on combining traditional marketing methods with the latest advancements in Internet technology. Through its COMMUNITY MARQUEE Division, Jones Naughton provides interactive advertising and media buying services and has begun installing Internet kiosks in public locations across the country.