RealTime IT News

A Deal of Olympian Proportions

Portal company Yahoo! Inc. is hoping to take home some gold of its own from a newly signed deal with the U.S. Olympic Committee (USOC) that includes linking to one of the official U.S. Olympic Team stores.

The deal, signed just 31 days before the Winter Games begin, usolympicteam.com, also means that Yahoo! will offer U.S. Olympic team news, including domestic and international Olympic news coverage, medal counts and TV schedules of Olympic events for the Winter Games in Salt Lake City, Utah.

The store, to be accessible via Yahoo! Shopping, will sell the official collection of authentic Olympic team apparel, including winter wear such as hats, fleece items, sweaters and accessories, pins, T-shirts and memorabilia.

The USOC site already has a store, accessible here. The Yahoo! deal is aimed at increasing exposure. Financial arrangements were not disclosed. The USOC site also has a deal with NBCOlympics.com that includes shopping links.

"With this new initiative, usolympicteam.com has instant access to millions of shoppers on Yahoo!, as well as the millions who flock to Yahoo! Sports ...," said Matt Rightmire, vice president and general manager for the media group at Sunnyvale, Calif.-based Yahoo!.

Meanwhile, Yahoo! Brasil said it has acquired Cade?, a Brazilian search engine targeting Spanish and Portuguese-speaking audiences, from StarMedia Network . Financial terms were not disclosed. Cade? means "where is?" in Portuguese.