RealTime IT News

And Now, the Magazine

They've tried site redesigns, low price guarantees, a variety of advertising campaigns, going public and going private. Now, the so-called "Internet Superstore," is trying the magazine route.

The Aliso Viejo, Calif.-based company, bought back by its founder Scott Blum last, said it has launched the first edition of Magazine, which will highlight merchandise items from among's one million products.

Calling it "a first in the e-tailing industry," said that the magazine contains editorial features aimed at helping customers understand the benefits of the latest technologies and offers name brands in computing, wireless products, music, DVDs, digital cameras and PDAs.

The magazine, designed by Thinkbig Marketing Group, touts free shipping on orders of $99 or more. Initial advertisers include Visa, Cingular Wireless, Linksys and NEC-Mitsubishi

"I believe that has re-defined the way e-tailers communicate with their customers," said Blum. "...our publication looks to educate our readership with more than just pictures and prices ... our goal is to respond to our readers with the compelling articles they demand and continue to offer them the best products at the lowest prices." Magazine plans for four issues a year; shoppers interested in receiving future editions may register online at the site.