RealTime IT News

Yahoo! Toots Its Horn

It was billed as a shopper's dream, but the real winners at Yahoo!'s so-called "Biggest Sale in Internet History" were the participating retailers, some of whom saw sales volume increase as much as 500 percent, according to the Web portal.

Yahoo! said the three-day sales event last week produced a 25 percent boost in gross merchandise sales in its shopping area. Some merchants such as Hewlett-Packard saw revenues from their own sites increase 380 percent. The average increase in sales for name-brand retailers was 70 percent, Yahoo! said.

Yahoo!, which has been looking to diversify its revenue stream as Internet advertising has declined, says it now has more than 20 retail categories in its shopping area. The Sunnyvale, Calif.-based company's commerce offering includes Yahoo! Auctions, Yahoo! Shopping, Yahoo! Travel and Yahoo! Warehouse.