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Yahoo! Inc., which has been aggressively building out its e-commerce infrastructure, launched Yahoo! ShoppingVision, an app that lets shoppers view streaming video content and simultaneously purchase relevant merchandise.

Calling it "a new way to buy products conveniently on the Web," Yahoo! said that it has signed a content distribution and marketing agreement with national home shopping network ValueVision International Inc., and a content agreement with TechTV, an on-air and online destination dedicated to "the digital lifestyle."

Financial terms of those deals were not disclosed.

"This new service builds upon the dynamic, integrated experience that we have successfully delivered through Yahoo! FinanceVision, which has seen exponential growth since its launch last March," said Henry Sohn, vice president of central services at Yahoo! "Yahoo! ShoppingVision ... provides retailers new merchandising opportunities and a novel way to interact with their customers while enabling commerce."

The company said the move is an extension of its strategy to integrate rich media throughout its network.

ShoppingVision users will be able to watch streaming video content such as product reviews, research and purchase merchandise through a traditional Web browser, and manage their Yahoo! Wallet, all through one interface, the company said.

As people see products in the streaming video window, information and links to merchandise that is being displayed will appear in the window adjoining the video stream, allowing consumers to purchase the products being viewed right then and there.

ValueVision will be a featured content provider with a fixed graphic link on the Yahoo! ShoppingVision player, and has agreed to provide live programming 7 by 24.

ValueVision also will advertise throughout Yahoo! Shopping, and in the jewelry and watches, and computers and electronics categories of Yahoo! Auctions.

"This relationship is in line with our strategy of exploiting e-commerce opportunities afforded by the convergence of traditional media and the Internet..." said Gene McCaffery, chairman and CEO of ValueVision.

Through its relationship with TechTV, Yahoo! also will provide shoppers with access to product reviews.

Yahoo!'s suite of commerce services includes Yahoo! Shopping, Yahoo! Auctions, Yahoo! Store, Yahoo! Classifieds and Yahoo! Travel. During the first nine months of 2000, the company claims to have directly enabled more than $3 billion of transactions on its commerce platform.