RealTime IT News

Handspring Targets the Corporate Market

Handheld device maker Handspring, making a sales push into the corporate arena, signed new announced sales, marketing and distribution pacts aimed at promoting its products to enterprise and small to medium business customers.

The Mountain View, Calif.-based company said it is responding to increased corporate interest in its Treo product line. Treo is a compact wireless communicator that integrates a mobile phone, wireless apps like e-mail and Internet browsing and a 16MB Palm OS organizer all in one.

The company signed a deal with Fort Collins, Colo.-based MarketLink to outsource some of its sales efforts. Handspring said its MarketLink sales people will work with distributors, value-added resellers, enterprise solutions partners and carrier sales teams from Cingular and Sprint to sell Treo products. Financial arrangements were not disclosed.

Handspring also expanded distribution in deals with Norcross, Ga.-based Global Wireless Data (GWD and CDW-G, the government sales arm of Vernon Hills, Ill.-based CDW Computer Centers . Again, financial arrangements were not disclosed.

Handspring said it expects GWD to be a key partner in deploying Treo communicators to customers on the Sprint and VoiceStream networks.

"Handspring has always focused on vertical markets like healthcare, logistics and education; now we are starting to see traction with businesses looking to extend existing enterprise solutions beyond the desktop environment," said Kendall Fargo, vice president of enterprise sales for Handspring.