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Network Associates Keeps Paddling Alongside Digital River

Security solutions guru Network Associates signed on Monday for an expanded run with e-commerce infrastructure provider Digital River .

Headquartered in Minneapolis, Digital River provides site development and hosting services for online businesses, which include e-marketing, fraud prevention, site merchandising, reporting and analytics, and product fulfillment.

The two companies have maintained a partnership since April 2002, and under the terms of today's expansion deal, Digital River will now officially assume the pointed task of making Network Associates products more widely available to the small and medium-sized business (SMB) and home user market.

According to the company, Digital River will host additional e-commerce sites for certain Network Associates' SMB partners that support the online sales and marketing for its product line.

Part of that strategy will include gaining retail exposure through Digital River's Channel Partner Program, a grouping of more than 600 online retail stores that cater to the SMB and small-office/home-office consumers.

Santa Clara, Calif.-based Network Associates' flagship products include McAfee anti-virus solutions, Sniffer Technologies, Magic Solutions, McAfee Personal Firewall and McAfee SpamKiller.

The launch date for Network Associates' new lineup of e-commerce sites is scheduled for the second quarter of this year. The launch will be conducted in several phases within North American, the company said.