RealTime IT News

Scoot Teams with AltaVista For Wider Views

UK business infomediary Scoot.com announced this week that it has formed a co-branding partnership with the AltaVista Company.

Under the terms of the new agreement, the two brands will be blended together in the UK, with the aim of creating a wider market for both of them.

"The partnership with AltaVista will bring together two of the leading innovators on the Internet," said Miranda Cleverdon, chief commercial officer for Scoot.

"We anticipate AltaVista users will benefit from Scoot's powerful consumer-centric transaction service in the UK, whilst our subscribers will benefit from incremental transactions."

Scoot provides buyers with decision making information and connects them directly with sellers through various interactive distribution channels. It operates not only in the UK but also in the Netherlands and Belgium via a joint venture with VNU.

AltaVista, which has just launched altavista.co.uk, claims that its new UK Internet service covers 90 per cent of UK Web sites, or 17 million pages. It offers users such facilities as multimedia search, RealNames search for specific names and brands, and the BabelFish multilingual translation service.

"The philosophy behind altavista.co.uk is simple: give British users the easiest, most efficient method of finding the information they are looking for on the Internet," said Vesey Crichton, marketing and strategy director for AltaVista Europe.

"The Scoot Business Finder helps us to achieve this objective with its easy-to-use, comprehensive directory."

In Europe, AltaVista also runs altavista.de in Germany and altavista.se in Sweden.