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Dow Chemical Taps Windows Media for Intranet

Microsoft Corp. Thursday announced that Dow Chemical Co. has selected Microsoft Windows Media as its digital media platform for internal corporate communications.

Dow will deploy Windows Media as its end-to-end digital communications solution to more than 30,000 employees via the company intranet and will make it available to clients and suppliers via its Internet Web site.

"We evaluated several other products in trying to determine the best streaming media solution," said Dave Kepler, vice president and CIO, Dow Chemical Co. "Windows Media integrated seamlessly because we already were using Internet Explorer and Windows Media Player on all our desktops. Plus, the small size and high quality of Windows Media-based files enabled us to manage the bandwidth resources on our network while delivering a great user experience."

Dow will deploy a network of several servers around the world, giving its intranet users access to digital media files of corporate communications, so that time-sensitive announcements can be quickly created and digitally broadcast. All employees are able to see or hear company news simultaneously, or view it later as an archived file.

"This new multimedia technology has greatly improved our corporate communications. Dow employees can now easily view and listen to global news announcements using their standard Dow workstations," Kepler said.

Dow Chief Executive Officer William S. Stavropoulos has used Windows Media to communicate news personally about key business changes to all of Dow's employees in order to break through corporate walls that traditionally have kept executives from connecting with many other employees. The company provides access to digital media files from its Internet Web site to better communicate with customers, communities, stockholders and suppliers.

"Dow continues to look for innovative ways to provide information to our stakeholders, and streaming media has proven to be an effective tool," Kepler said.

"Windows Media was designed to be the most cost-effective and scalable solution for enterprise customers," said Dave Fester, director of marketing for the Digital Media Division at Microsoft. "Dow's choice to use Windows Media is another significant example of how digital media significantly enhances enterprise communications."