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Intel Redesigns Platform Structure

In a move to streamline its technology platforms, Intel announced it would reorganize its existing product groups to reflect its goal of providing full sets of technology components.

The move, the company said, will improve on its existing structure, which, with the introduction of its Centrino mobile technology in 2003, provides customers with full sets of technology ingredients -- such as microprocessors, chipsets, communications chips, base software capabilities, and other enabling tools that work together as a platform to improve the way technology is used.

The company said the groups designed to lead its efforts are platforms for mobility, the digital enterprise and digital home. They are divided into the following areas and will report to Paul Otellini, president and COO, and Craig Barrett, CEO:

  • The Mobility Group will develop platforms for notebook PCs and handheld computing and communications devices to increase the chances for convergence among the growing numbers of different mobile devices.
  • The Digital Enterprise Group will develop computing and communications infrastructure platforms for businesses.

  • The Digital Home Group will develop computing and communications platforms for use by consumers in the emerging digital home, with emphasis on living room entertainment applications and consumer electronics devices.

  • The Digital Health Group will develop products and explore business opportunities for Intel architecture products in health care research, diagnostics and productivity, as well as personal health care.

  • The Channel Products Group will combine into one organization of groups to develop and sell the company's products to meet the needs of local markets worldwide.

"The new organization will help address growth opportunities by better anticipating and addressing market needs, speeding decision making, and ensuring world-class operational excellence," said Otellini in a statement. "Each operating unit has the autonomy to allocate computing and communications resources to be successful, making Intel's entire structure consistent with our platform products strategy."

Intel's announcement comes only a week after it beat earnings and revenue estimates. The company posted earnings of 33 cents a share, 2 cents higher than expected, and revenues jumped 9.8% to $9.6 billion, just surpassing the $9.41 billion it expected to earn.