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Lariat Unveils Broadcast Management System

Lariat Software Inc. has shipped a broadcast management system that combines elements of traditional broadcasting, rich digital media and the Web.

StationManager 2.0 is geared to offer an automated way to plan, program and present various types of digital media content to target audiences.

Features include: a single-source solution for broadcasting on Internet or intranet sites, MPEG and multicast support, enhanced scheduling functionality, a wizard to expedite searches and multi-account, and channel management capabilities.

The product empowers customers to target media for mixed audiences or unique audience segments; reduce labor time and costs-using recurring programming; apply existing programs across channels; and create flexible programs by allowing users to mix live, targeted and on-demand content, and make modifications quickly.

The product's interface supports enterprise and group workflow, allowing multiple users to manage content and automatically publish a scheduled program guide to the Web.

"Technology solutions have made digital audio and video file creation commonplace in business environments," said Andrew Fry, chief executive officer and chief strategist of Lariat.

"Corporate and sales presentations, music content, and a host of training content needs to be quickly packaged and presented in a controlled fashion to key constituents," he said. "We have applied important broadcast management techniques to this product to assist networks, corporations or any e-business to easily produce and target these valuable communications to customers, partners and shareholders."

The product requires an Internet Explorer or Netscape browser, RealNetworks or Microsoft Windows Media server, Windows NT, Windows 2000 or Unix operating system.

Pricing starts at $5,000.



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