RealTime IT News

RealNetworks, Panasonic Partner

Panasonic Wednesday announced plans to collaborate with RealNetworks Inc.

The relationship is designed to enable consumers to download audio content to RealJukebox and to Panasonic SD Memory Card compatible devices.

The two companies also announced the RealJukebox will be the only music management application to be bundled with portable SD Audio players in the U.S.

Panasonic will provide RealNetworks with interactive multimedia and content protection software technologies for music and other data transmitted over the Internet, which will then be incorporated into RealJukebox. The technologies will include the interface for the new SD Memory Card, a secure, postage stamp-sized flash memory storage device that Panasonic developed with Toshiba Corp. and SanDisk Corp.

Panasonic will also provide electronic media distribution technologies it developed along with its Nigel Project joint venture partners, AT&T Corp., Bertelsmann Music Group and Universal Music Group.

Matsushita Electric , the owner of Panasonic, will develop a plug in for the RealJukebox Internet music player to support portable SD audio devices including the one that Panasonic will launch this fall. The enhanced RealJukebox and Panasonic SD devices are expected to contribute to the demand for music and other audio products delivered over the Internet, while effectively protecting the copyrights of artists, studios and other content owners.

"We are pleased to be working with RealNetworks to provide the more than 35 million unique registered RealJukebox users with a fast and easy way to enjoy their digital audio content on the wide variety of upcoming SD Memory Card devices," said Sakon Nagasaki, director of Matsushita Electric's AV Media Card Business Development Office. "We expect our collaboration and commitment to content protection to accelerate the adoption of electronically distributed music by content creators and consumers alike."