RealTime IT News

Kaeser Deploys BackWeb's Intranet Technology

Kaeser Kompressoren GmbH, a leading supplier of precision compressed air equipment, Wednesday licensed BackWeb Technologies' Polite push technology to keep the company's sales force and resellers up-to-date with the latest sales and product information.

Germany-based Kaeser is deploying BackWeb's Sales Accelerator system via its global intranet site to bring sales presentations, promotion information and other content to Kaeser employees in 35 countries.

Kaeser will use BackWeb's market intelligence manager to send information updates to offices and resellers worldwide. Later this year, Kaeser will extend its delivery solution to its extranet environment serving more than 1,000 resellers in 50 countries worldwide.

The push software is used to send data directly to desktops, as well as to notify people when they receive information. BackWeb sends information only when network bandwidth is available, so sales representatives and resellers can receive content with no effect on performance of other network applications such as e-mail and browsing.

"We are delighted that Kaeser has joined the growing list of global leaders that recognize how BackWeb's Polite push technology can turn employee and reseller communication into a distinct competitive advantage," said Todd Johnson, vice president of worldwide marketing at BackWeb Technologies.

Wednesday's global push technology play comes after a number of domestic deployments by BackWeb. Perhaps most significant was a two-part deal with RealNetworks in June, in which the streaming media giant invested $15 million in the smaller software firm and also bundled the Polite push technology with its RealJukebox.