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Warner-Lambert Invests in Healthshop.com

Healthshop.com, an online natural health store, said Warner-Lambert Co. has taken a minority equity position in the company.

Warner-Lambert has Parke-Davis pharmaceuticals, as well as consumer products such as Dentyne, Listerine, Certs, Zantac, Sudafed, Neosporin, Hall's and Quanterra.

Warner-Lambert views healthshop.com as a platform to accelerate its involvement in e-commerce and enhance its position in the growing market for complementary medicines, Healthshop.com said. Financial details were not disclosed.

"Healthshop.com provides the perfect venue for Warner-Lambert to advance its presence in e-commerce," said Ellen S. Weiss, vice president for e-business at Warner-Lambert. "After surveying the emerging online natural health space, we felt that healthshop.com was clearly in a leadership position for this rapidly emerging category."

"We couldn't be more pleased to be working with a company with the reputation, heritage and expertise of Warner-Lambert," said healthshop.com CEO and founder Glenn Zweig.

San Francisco-based Healthshop.com, launched in January 1999, provides educational materials and support to help people integrate natural health products into their lives.