News Corp. Invests In PlanetRx
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Just after announcing plans to launch a new television network that will focus on health issues, News Corp. Wednesday took an unspecified investment in online pharmacy PlanetRx.
The investment was made by News America Digital Publishing, the Australian conglomerate's online arm.
Peter Chernin, News Corp.'s president and chief operating officer, said the move recognizes the increasing popularity of health information on the Internet.
"This relationship with PlanetRx gives News Corp. an important e-commerce and advertising partnership online and complements our existing fitness strategy at The Health Network, Fox and HarperCollins," he said.