News Corp. Takes sixdegrees Stake
Page 1 of 1
Financial specifics were not disclosed.
As part of the agreement, News America Digital Publishing and sixdegrees will cooperate in the cross-licensing of content and NADP will have the ability to use sixdegrees' community functionality across its properties. The two companies also will work together to cross- promote each other's brands and work together to expand sixdegrees.com internationally.
"The potential power of community on the Web is astonishing and our investment symbolizes an important direct marketing and advertising partnership for us and allows NADP to build community from the bottom up," said James Murdoch, president of News America Digital Publishing.