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Homepoint.com Gets $15 Million in Equity Financing

Online home furnishings retailer HomePoint.com received a $15 million equity investment led by Catterton Partners and GE Equity.

Additional investors in this financing round include New Millennium Partners and Piedmont Venture Partners.

HomePoint.com, established in 1998, said it will use the funding for brand building, operating expenses and Web site development.

"The investment positions the company for future growth and provides access to our new partners' brand building and Internet expertise as well as their substantial resources," said Mike West, president and CEO of HomePoint.com.

HomePoint.com operates FurniturePoint.com, LightingPoint.com, WallArtPoint.com and AccessoryPoint.com, all accessible from the main site. It offers free shipping in the continental U.S., design consultation and a 100 percent customer satisfaction guarantee.

Last month, the site kicked off a national print and radio advertising campaign featuring actor/comedian Martin Mull.