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Ameritrade, Sprint Put Trading in Your Pocket

Online broker Ameritrade Holding Corp. took its services on the road Wednesday by aligning with Sprint's PCS wireless division to offer customers access to Ameritrade accounts via their digital phones.

Set to debut later this month, Sprint PCS (PCS) customers who have an Internet-ready Sprint PCS Phone will be able to access their Ameritrade account at no extra charge. The only stipulation is that users must sign up for any Sprint PCS Wireless Web Service Plan. With the plan, Ameritrade (AMTD) and Sprint PCS customers can access their accounts, place trades and receive stock alerts.

Once an Ameritrade account is accessed via a Sprint PCS Phone, all Ameritrade fees apply in the same manner as if a customer had accessed Ameritrade from a desktop computer for standard online brokerage services.

Thomas K. Lewis, Jr., co-chief executive officer of Ameritrade, said that the agreement is just part of Ameritrade's strategy to provide comprehensive servies. In September, the company launched a $200 million marketing campaign to attract new customers.

"Ameritrade is a customer-oriented organization," said Thomas K. Lewis, Jr., co-chief executive officer of Ameritrade.

"We know that our customers want to be empowered to act on their investment decisions at any given moment. That's why, in addition to this new, convenient Sprint PCS Wireless Web access channel, we're offering our customers extended hours trading. We also have customer service professionals available 24 hours-per-day Monday through Friday."



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