E*TRADE, Amazon Seal Marketing Deal
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Book subjects span a variety of issues, from basic to complex financial strategies, to niches such as taxation, real estate and insurance.
"E*TRADE has continually invigorated its Web site with new means of providing access to the information and education that helps our customers meet their financial," said Jerry Gramagila, chief marketing officer of E*TRADE. "The inclusion of Amazon.com's co-branded bookstore strengthens our core brand promise and presents another compelling reason to visit the E*TRADE Web site."