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Guidance Solutions Secures $46 Million in Funding

Online business developer and e-business incubator Guidance Solutions Inc. this week announced two private investment firms have made an equity investment of $46.6 million.

The investment includes approximately $35 million from a fund sponsored by Clayton, Dubilier & Rice Inc. (CD&R) and $11.6 million from BCI Partners (BCI).

Guidance, which is focused on transitioning traditional businesses and existing brands into online businesses, said it will use the capital to expand the company's human resources and infrastructure for strategic, technical and creative Web development.

In addition, the investment allows Guidance to expand its services to include executive recruiting and seed capital funding capabilities.

"We believe our model for developing online businesses offers traditional companies and existing brands the right formula for creating successful e-commerce enterprises, and we're pleased that these investments will enable us to transform more companies on the Internet," said Robert Landes, CEO of Guidance Solutions.

Founded in 1993, Guidance create equity partnerships in select cases with traditional brands to transition their off-line brick-and-mortar assets to online ventures.

The deal also allows CD&R and BCI to develop e-commerce strategies for their respective portfolio companies.

"Guidance will enable CD&R to capitalize upon the growth in e-commerce as traditional businesses determine how best to capitalize on the Internet," said Jim Rogers, a principal of CD&R.

"Many companies lack the human resources, financial flexibility and incentive structures to rapidly develop and implement e-commerce solutions within their own companies and Guidance provides the external resources to jump-start the process."

Both CD&R and BCI will have representation on Guidance's board of directors.

Guidance has recently formed a number of venture partnerships, which have produced such Internet companies as RightStart.com, eNutrition.com and CelebritySightings.com, among others.



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