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E*TRADE, Intuit to Help with Taxes

E*Trade Group Inc. is making a special effort to help panicked taxpayers meet the annual April 15 deadline.

The online broker Tuesday teamed with financial services software leader Intuit Inc. (INTU) to bring customers the E*TRADE (EGRP) Tax Center, complete with information and tools that help simplify the tax planning process.

Powered by Quicken TurboTax, the E*TRADE Tax Center offers a variety of tax planning, preparation and filing tools. E*TRADE has integrated tax calculators, strategies, editorial content, calendars, estimators, as well as federal and state income tax forms, into the E*TRADE Tax Center, which is powered by Quicken TurboTax via Quicken.com at Quicken.com.

Also, customers who open a new E*TRADE IRA account will receive a free copy of Quicken TurboTax Deluxe, which helps taxpayers minimize their tax liability with customized tax guidance. Beginning in January 2000, customers who open a regular E*TRADE account through the TurboTax Web site will receive a $75 sign-up bonus credited to their new E*Trade account.

"This alliance with Intuit further demonstrates E*TRADE's commitment to establishing itself as the premiere online financial destination site, providing individual investors with a wide array of financial tools and services that help them make informed decisions," said Michael Sievert, vice president of marketing for E*TRADE.

This announcement comes after a whirlwind October in which E*TRADE erected a co-branded bookstore on its site with giant Amazon.com (AMZN), which sells personal finance and online investment texts. The company also formed a joint venture in Germany with E*TRADE Berliner Effektenbank AG and New York Broker Germany AG to capitalize on the country's expanding market of discount brokerage offerings.

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