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RealTime IT News

Burson-Marsteller Hooks into Streampipe

Burson-Marsteller, a division of Young & Rubicam Inc., Monday entered into an agreement with Streampipe.com, formerly Netcast Inc., through which B-M will take a minority interest in Streampipe.com.

"Burson-Marsteller's investment in Streampipe.com reflects our robust support for the next generation of communications technologies," said Kurt Krauss, chief financial officer of Burson-Marsteller Worldwide. "Burson-Marsteller and Netcast Inc., now Streampipe.com, have each built solid reputations in their respective areas of the communications industry. Together, one would be hard-pressed to find a more formidable service."

"The capabilities, access, resources, and credibility that industry leader Burson-Marsteller brings to Streampipe.com are immeasurable," said Blair Fuller, president of Sales and Marketing for Streampipe.com.

"Now, our ability to provide the best-of-breed broadcasting services is merged with the ability to provide world-class public relations, marketing, and creative services.

Most importantly, these resources will enable Streampipe.com to target and market to audiences at a level that has not been achieved before now."