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Selfcare.com Raises $80 Million

SelfCare.com, a health and wellness e-commerce site for women and their families, raised $80 million in new equity funding (including the value of in-kind services.)

This latest round of funding includes cash investments and in-kind services from new investors including: NBC, NBCi, ValueVision, Women.com and MPM Asset Management. also participating are prior investors Brentwood Associates, Moore Capital, Domain Associates, Intel Corp., St. Paul Fire and Marine Insurance and U.S. Venture Partners.

"We intend to use these monies for general operating purposes with a substantial portion earmarked to support an aggressive marketing strategy," said Jeffrey Rose, chairman and chief executive officer of SelfCare.com.

SelfCare.com also announced the appointment of three new board members: Claudia Taylor, vice president of business development for NBC Interactive, Marleen McDaniel, CEO of Women.com, and Luke Evnin, general partner, MPM Asset Management.

Total funding raised by SelfCare.com since its inception has reached $120 million.

SelfCare.com markets an assortment of traditional and alternative health and wellness products -- from allergy-free bedding and blood pressure monitors to soy milk makers and yoga mats.