E*Trade Creates Bank Portal
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Online brokerage E*Trade Inc. Tuesday launched an online banking portal designed to integrate its brokerage services with common banking transactions.
E*Trade Bank is the result of the company's acquisition of Internet bank Telebank. The portal offers FDIC-insured features such as CDs, money market and savings accounts, unlimited online bill payment and E*Trade's (EGRP) investment and financial planning resources. Customers can link their bank accounts with their brokerage accounts for easy accessibility, the company said.
E*TRADE Bank is a component of the company's strategy to aggregate customer assets, diversify its revenue streams and maximize profitability, said Christos M. Cotsakos, chairman of the board and chief executive officer of E*TRADE Group.
"We believe E*TRADE Bank will establish a new standard for personal financial management worldwide, giving customers even more compelling reasons to consolidate a growing share of their assets at E*TRADE," said Cotsakos. "And when your mission is to put power and choice in consumers' hands, they respond with their consistent support and increasing business."