RealTime IT News

GeoCities Partners with Yahoo!

GeoCities announced today a business partnership with Yahoo! designed to increase traffic and expand the company's Web-based services.

Under the terms of the agreement, GeoCities reports that Yahoo! will purchase $5 million in equity of the company to be paid for with newly issued common stock. GeoCities will also become Yahoo!'s premier partner, offering registered Yahoo! customers personal publishing services.

The community-building company will also be featured throughout select locations on Yahoo!, and in turn GeoCities users will be able to register for Yahoo!'s personalized services, including chat, e-mail, message boards, and My Yahoo!, the navigation guide's personalized content service.

In addition, GeoCities states that it will receive additional funding from SOFTBANK Holdings Inc. in the amount of $25 million to enable the company to further strengthen its presence on the Internet.

"This agreement between GeoCities and Yahoo! aligns two of the top five sites on the Internet and will vastly increase the amount of traffic and new homesteaders on GeoCities," said David Bohnett, founder and CEO of GeoCities.

"Our partnership, along with $25 million in additional funding, will allow us to expand on our strategy of providing a wealth of personalized services for our members and visitors along with a high-quality, community-based platform for our advertisers and sponsors."