RealTime IT News

Quadravision to Deliver Personalized Relationships

Quadravision, Internet site developer for the North American financial sector, formed a partnership with Cambridge, MA-based Open Sesame to bring a new dimension of personalization to financial services firms.

Open Sesame's learning agent technology "Learn Sesame" uses patent-pending "post-neural" techniques to unobtrusively learn about the interests of customers.

Learning agent technology is based on the actions a user takes within a Web site, and adapts as his or her tastes change over time. The learned interests can then be applied to make product recommendations, provide personalized content, and target specific messages.

Quadravision will develop a complete solution and apply it to financial products and services. For financial companies, that could include moving individuals through a sales cycle.

The ability to match rich content with user attributes and behavior will ultimately increase the value of the user experience. The ability to learn and dynamically build profiles will help financial institutions cross-sell more products online.

Quadravision is an Internet solutions provider to the North American financial services industry that aims to integrate Internet technology, user experience, and business strategy to bring a comprehensive Internet solution to their customers. Quadravision's "ME!" software is one of the most widely used Internet relationship software in the financial services sector.