J.P. Morgan to Offer Audio-Based Research
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The service allows consumers to purchase and stream or download J.P. Morgan (JPM)research in audio format, store it as digital files and play it back on PCs and Audible-ready portable digital audio players. Broadcasts will consist of a daily program highlighting researched opinions and recommendations on tracked stocks, as well as a weekly market-focused program featuring the opinions of the bank's equity strategists and macro economists.
The broadcasts will be sold as a quarterly, renewable subscription, or as individual programs. In addition, the agreement includes an option for J.P. Morgan to publish periodic special audio programming focusing on a particular market segment or geographic region.
The partnership is an excellent opportunity for Audible (ADBL), notes Donald Katz, the company founder and chairman.