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E-Commerce Site GoodHome.com Secures $30M in Financing

Home decorating e-commerce company GoodHome.com secured a $30 million round of equity financing that includes a combination of new and existing investors.

Participants in the round included real estate network Homestore.com Inc. ; Thomas H. Lee & Company; The Hearst Corp.; Weston Presidio Capital; MarchFIRST; Rhodes Partners; Slifer Designs; and GoodHome.com Chairman Roger Horchow.

GoodHome.com said the round is still open and it is in active discussions with additional new investors.

GoodHome.com markets furniture, fabrics, wall coverings, custom upholstery and accessories selected by the company's team of merchandisers and industry experts. It also features nationwide delivery, as well as its proprietary "Window Shopping" and "iDecorate" technologies at the site.

"We have carefully assembled the ideal set of backers to ensure we have the strongest media and Internet reach, the best technology, and the most strategic capital in this space," said Doug Mack, chief executive officer of GoodHome.com.

Gomez Advisors has projected the online home furnishings market will undergo rapid growth, reaching $13.6 billion in 2004.