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Morningstar Extends Reach with 2 Content Deals

Morningstar Inc., the leading investment fund information firm, today announced recent content agreements with MyPrimeTime and Briefing.com.

MyPrimeTime, the online resource for baby boomers, is now live with Morningstar Quicktake Quotes and Reports, snapshot pages providing data, analysis, and Morningstar commentary on more than 15,000 stocks and mutual funds.

One of the most popular features on Morningstar.com, Quicktake pages offer a convenient summary of the most useful investment information and additional pages with more in-depth data and fundamental analysis. In the next couple of months the MyPrimeTime will also incorporate Morningstar editorial features and stock and fund selector tools.

Briefing.com, a site well known for its "live" stock and bond market analysis designed for active traders, will use the co-branded Morningstar.com Fund Center, to provide its users with in-depth mutual fund news and commentary, as well as Quicktake Reports on its site.

"Morningstar financial data is ideally suited for all kinds of investors," said Liz Kirscher, director of Morningstar's Internet Business Development. "Both audiences will be able to easily check their investments or plan new ones."