GetSmart.com Purchased By Providian Financial
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Reuters said the deal was valued at $33 million.
Founded in 1996 by Bill Fisher, a former executive of Wells Fargo Bank, GetSmart.com is a marketplace for consumer and business loans, with more than 8 million visits in 1998.
Fisher described the transaction as mutually beneficial.
Providian plans to keep the GetSmart.com as a stand-alone entity. GetSmart Senior Vice President James Rowe will stay at the helm, and will also head Providian's new online commerce unit.
Fisher said he intends to continue pioneering in the world of e-commerce.