Forrester Online Investor Survey Puts Fidelity On Top
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As the popularity of online trading skyrockets almost as much as Internet stocks, more people are searching for a Web broker they can rely on. Forrester Research weighed in Friday with its own survey of the Web's top brokerages.
A survey of 1,255 online investors rated Fidelity as the best overall online trading firm, followed closely by Datek and SURETRADE. Participants rated brokerages on advice, site design, transaction fees, information provided, site performance, and transaction confidence.
Datek and SURETRADE led individual categories, topping in site design and price, respectively
"Today's online investors can choose from a growing number of institutional options, ranging from pure-play eBrokers to the online offerings of traditional brokerages," said Forrester analyst Kenneth Clemmer.
The findings from the survey are highlighted in the report "Investors Grade eBrokers."