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Mypoints.com Closes $10 Million Round of Financing

MyPoints.com, Inc. this week received $10 million in a new round of financing, lead by Technology Crossover Ventures.

MyPoints.com, formerly Intellipost Corp., operates MyPoints and BonusMail, services that reward consumers to read and respond to relevant offers by e-mail and on the Web. The round brings total investment in MyPoints.com to $35 million.

In addition to TCV, investors in MyPoints.com include Applewood Associates, Brierley & Partners, Dai Nippon Printing Co., Ltd., Kohlberg Kravis Roberts & Co., Labrador Ventures and PRIMEDIA Ventures.

"TCV firmly believes the Internet is rapidly embracing direct marketing and loyalty programs as we approach the new century," said Michael Linnert, TCV associate.

"MyPoints.com is a clear early leader and is well positioned dominate these two emerging Internet markets."

"Our partnership with TCV will enable us to extend our lead as the Internet's premier provider of direct marketing and loyalty solutions," said Steve Markowitz, MyPoints.com chairman and chief executive officer.