Nvidia CEO Goes on The Offensive Versus Intel - Page 2

Page 2 of 2

Mikako Kitagawa, principal analyst in Gartner's client computing group, said enthusiasts know the difference between integrated and discrete graphics chipsets, but the mass market as yet doesn't.

"The challenge for Nvidia is to educate OEMs and consumers because they are looking at CPUs and thinking they need better CPUs [for better performance]. Some people don't really know about the importance of the graphics card," she told InternetNews.com.

"It's really clear Intel is trying to get into Nvidia's space with integrated graphics to try and capture that market," she went on to say. "As Jen-Hsun was saying, the whole world is going to visual and you need to have a better experience. But I don't think Intel can get to Nvidia's level. Nvidia is way too evolved."

Ignoring AMD/ATI

Interestingly, while chip giant Intel took repeated verbal floggings, Huang didn't mention ATI, Nvidia's other rival, once.

AMD is working on an ambitious plan called Fusion, that will integrate ATI's graphics technology with the chip maker's CPU line. AMD bought ATI for $5.4 billion in 2006.